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Auto Repair Marketing

The Experts in Auto Repair Marketing

auto shop marketing

We are an award winning marketing agency serving local auto repair businesses nationwide.

We are the experts in creating and implementing world class marketing solutions for auto repair shops. And it starts with having a well designed marketing strategy. Fortunately,  we have been working with local auto repair and tire shops for many years, so if you’re auto repair shop is failing to attract new customer online, we can help.

Custom Websites Built for Auto Repair Shops

Research shows people form an opinion of your auto shop within three seconds of landing on your site. That’s not a lot of time to make an impression, so you have to make it count. A beautiful custom website is a large part of that first impression. That’s why we’ll discuss your company and its needs with you to figure out what the best plan of action is for your website. We’ll draw up some ideas and explain in easy-to-understand language what we’ll do so you have a website that actually brings in business and isn’t just sitting online doing nothing.

Here are just some of the design areas we focus on for local auto repair websites:

  • Custom and easy-to-use contact forms
  • Easy-to-navigate menus
  • Local optimized content that is designed to attract your target audience and target geographical area
  • Customer reviews that stand out
  • Optimized images and meta data
  • Blog posts based on your industry’s trends
  • Inventor lists
  • Logo design
  • And more

Because we have proven expertise in working with auto repair shops, you can rest assured you are getting targeted advice and attention to detail based on our years of experience in the auto repair industry.

Thoughtful web design puts a beautiful face to your auto repair company. As the most powerful tool for your auto repair business, your website has to be a focal point of your online marketing strategy. In order to get the maximum benefit out of your auto repair company, you have to harness the internet and the channels that will be the most effective. This will help you gain more appointments and leads through higher click through rates and conversions.

With just a few seconds at most to make a lasting impression on your visitors, your local auto repair website has to capture their attention and draw them in. The auto repair market is oversaturated as it is. People have many choices at their disposal when it comes to mechanics in your area and who they will pick to service their vehicle. So be sure to use a strategy that gets incredible results.

The key to winning more customers is customization. If you’ve been tempted to use free or low-cost templated sites for your website, remember that if you look like everyone else out there, you won’t stand out. Plus, it’s not just the aesthetic appeal of your website that makes a difference. There’s a lot going on behind the scenes that you don’t realize, from strategic use of keywords and local tags, to carefully crafted content and backlinks.

All of these elements will work hard to capture the attention of Google and the other major search engines. Can your DIY cookie cutter template do that? Absolutely not.

Fully Customized to Your Brand

Putting more resources into a custom website design is always the better way to go over templates and Risely can help. We specialize in creating custom websites for a variety of platforms – from desktops to laptops to mobile devices. With more than 75% of Americans owning a smartphone, you can’t afford to miss out. Be the auto repair company that pops up when they search for anything from oil changes and inspections to tire rotation and brake repair.

A big part of a truly customized website is that it must be mobile responsive. That means it’s designed to adapt to the screen size and device on which it is being viewed, automatically adjusting to fit and look better with the screen on which the user is reading it. Your team works hard keeping customers happy, and your website should do the same.

Auto Repair SEO Web Design

Engaging, thoughtful, inspiring custom mobile responsive websites are a must for auto repair companies like yours. Your customers are on the go, looking for someone who can help them today with that screechy sound their brakes are making, or that low whine from a muffler that has seen better days. Make sure the adaptive nature of your website is approached deliberately and with research so that your mobile searchers can find you. They don’t have the time or patience to deal with slow-loading websites.

Lead Gen Forms that Convert

From call to action buttons to clear contact information, the end result for a stellar website is to get people to pick up the phone and schedule an appointment. Make those buttons prominent, make sure they work, and always give people more than one way to contact you. An online information request form is always a good way to go, as is an online appointment request form. Not everyone has the time to call you. Be convenient, be available, and be accessible.

Image of Lead form for auto repair company

In the same vein, make sure your navigation bars are simple to follow. Make sure that no matter which page visitors land on, they can get to where they need to be easily and without frustration. Your contact information and call to action button should be at the top of every page, including social media links. If they can’t reach you, they can’t call you.

Custom Local Optimized Content

Everything is local these days. Auto repair companies in particular are extremely local to each neighborhood. People tend to be very loyal to their local mechanics because they are close by and they can easily drop off their cars on their way to work. As a local business yourself, optimizing your content for geographical tags is vital to your visibility. That is why our team works hard to make sure you show up when owners search in their local city for trusted mechanics.

Our professionals can help you optimize for local search behind the scenes, using such tactics as targeted keyword usage that will help you rank on the top search engines, local directories, and social platforms. We can also ensure your content is crafted in such a way that it appeals to a certain demographic or target audience, which is especially important if you have several shops in different towns. Engaging content writing, effective local marketing, and optimized local search will all help you get noticed by the people who need you most, from young professionals to families to new drivers.

Local SEO for Auto Repair Shops

SEO is a vital part of any effective online marketing campaign for auto repair businesses. If you want to rank on the major search engines for car repair terms in your area, you need a dedicated resource. Risely has deep experience working with auto repair, auto body, and collision centers. We get results, just check out our case studies.

Auto Repair Local SEO in Google

At Risely, we know what it takes and can help you rank at the top of Google for your auto repair business. How? through qualified local SEO using targeted keywords for your industry. We use a locally targeted, methodical approach that grows your automotive business through careful execution over the long term. Our team uses programs that work for you today, next month, and next year.

It takes time and patience to show up on the first page of Google, particularly when it comes to SEO. And just like you focus on building great relationships with your local customers at your shop, we focus on building relationships with our clients for the future. Let us do the hard work for you, and help drive more traffic to your local auto repair business.

Our Approach to Automotive SEO

We take a different approach to auto repair SEO programs. We listen. Our process starts with talking to you, and learning more about your business. We want to know what services your shop offers, what your goals are, and how we can best help you.

Ultimately, a successful marketing program for an auto repair or auto body shop takes a dedicated team of professionals. That is because SEO requires many hours each week of targeted work if you expect to have any kind of success. That is why we meet many automotive business owners who need our help.

We handle everything, from research to reporting. Our auto repair SEO services involve the following:

  • Keyword analysis
  • On-page optimization
  • Off-page optimization
  • Claiming local listings
  • Google profile improvements
  • Custom blog posts
  • Code quality cleanup
  • Content generation
  • Link building
  • Image optimization

Be Found Instantly on Search Engines

When done correctly and methodically, SEO will help your local auto repair business display at the top of those results. But in order for it to be effective, you must first understand your business, brand, goals, and company direction. You could have the best automotive website in the world, but that means nothing if you can’t reach the people you need to reach: specifically, customers who need auto repair services, oil changes, inspections, and collision services.

Google Local Search for Auto Repair
Our local experience helps get your site visible in local search results.

Thousands of people in your area are online right now searching for auto repair services. Are you being seen by them? That is why we use the latest in SEO tools to track how many people are viewing your website each month.

Here is an example:

A motor vehicle owner in Chicago has been noticing strange sounds whenever they apply their brakes. They do not personally know any mechanics in their local area, so he takes to the internet and types in “Chicago Auto Repair”. What will show up on that first page? If you are a shop in Chicago, hopefully it is you. If not, there is room for improvement.

Research shows that fewer than 10% will navigate through to the second page of results. Those aren’t good odds. So, the first page of Google is what you need to aim for as a long-term goal. Let us help. We can do all the necessary research on your company before creating a specific strategy, including research your industry, analyzing your competition, and assessing your current website.

Optimized for Mobile Searches

Mobile customers are often in their cars doing searches. So it makes sense that a car repair company would need to capture mobile search engine traffic. They want to be able to locate a reputable auto repair company right when they need it. When a customer hears a sounds coming from their engine, or they notice their inspection sticker is about to expire, they will pull out their phone and look. When they finally have time for that oil change they’ve been putting off, you need to be there at the top of Google’s local results when they reach out.

Your customers are on the go, at work, at home, and at school. You must make sure your website is mobile optimized in order to capture mobile customers. Despite the prevalence of smart phones, many websites still aren’t designed to accommodate different screen sizes and load times. Mobile optimization uses things like site design, site structure and  page speed to ensure you are not inadvertently turning mobile visitors away.

Increasing traffic to your auto repair website means they are able to navigate your site properly and easily. Did you know that one-quarter of web searches world-wide involves a mobile device? You want your customers to be able to find the information they want without having to look hard for it.

Trust is a big part of the decision to hire a local SEO team. At Risely, we specialize in auto repair SEO. Our team works directly with local automotive companies like you to improve their SEO and gain more leads.

Research shows that 82% of local customers  start their search online before hiring an auto mechanic. That means your marketing strategy must appeal to their needs and interests right away, and show them that you are the #1 choice for the vehicle. Because most customers look online before going to an auto shop, we can ensure they find you at the right time and in the right places.

At Risely, we will help you:

  • Claim and create local listings for your business on more than 10 local search engines
  • Fully optimize your listing and drive leads based on your targeted geography
  • Create unique and optimized content on all pages of your website
  • Promote link building activity by submitting posts to external online resources
  • And more

It’s easy to make mistakes when it comes to marketing your auto repair company site. And many local shop owners try to do it all themselves and usually end up feeling overwhelmed. Don’t leave it up to yourself or put in on the back-burner, contact the auto repair marketing specialists today.

Online Advertising That Drives Calls and Leads

Customized advertising to get people to visit your website is critical. If you want to grow your auto repair business, you should rely on Google Ads to get you there. Backed by many years of experience working with auto repair companies of all sizes, we know exactly how to increase your website traffic, phone calls, and repeat customers.

Image of call tracking dashboard for moving company

Whether you service used cars, luxury foreign cars, or even trailers, we can help. We have seen many business owners try to manage Google Ads campaigns on their own and then waste thousands of dollars in the process. Why? Because it takes years to understand the ins and outs of managing a Google Ads account.

For starters, you need to know every single aspect of an account in order for it to be successful. From campaigns to ad groups, and even bid optimization, there is a lot to learn. In other words, leave it to the experts. We will work with you and take the time to do the following:

  • Review your business goals
  • Research your local or nationwide competition
  • Determine a target cost per lead
  • Recommend a daily and monthly budget
  • Analyze which geographic areas will bring the best ROI (Return On Investment)
  • Utilize analytics so we can determine which keywords are most profitable
  • Build a campaign structure that will scale as your business grows
  • Personalize each advertisement with your brand, message, and offer
  • Craft customized ad extensions and calls-to-action
  • Create targeted landing pages on your website

Ready to grow your auto repair company? Get your free audit today.