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Moving Company Marketing

Image of Moving Company Website Home Page

The Experts in Moving Company Marketing

We are the experts in creating and implementing world class marketing solutions for movers. And it starts with having a great website. Having a website that gets your name and services out there is essential. If your moving company doesn’t also have an internet presence, you’re losing out on potential customers and your business is losing out to the other companies in your local area.

For moving company websites, this means that people will see what you’re offering, be convinced by your presentation, and schedule your moving services. And once that happens, you know you’ve got them for life; after all, how many people like shopping around for new moving companies when the first one worked so well? If you have ever had a bad review online, or worry about future problems with customers, our social media services are perfect for you.

That’s why Risely is the perfect match for you. We’ll discuss your company and its needs with you to figure out what the best plan of action is for your website. We’ll draw up some ideas and explain in easy-to-understand language what we’ll do so you have a website that actually brings in business and isn’t just sitting out there doing nothing.

It makes your life easy to just partner with one company for all things marketing instead of dealing with a bunch of different sales reps from different companies. We prefer not to have multiple clients competing for business against each other in each market so we limit ourselves to only a few clients per city or area.

Beautiful Custom Website for Movers

How many times have you visited a moving company website on your cell phone that isn’t optimized for a mobile device? Customers who are ready to move will not hang around and try to find your phone number or information when they are researching moving companies. Your moving company web design needs to be done right the first time around.

Custom Website for Moving Company

In addition to the many marketing services we offer for movers, customized mobile responsive websites could possibly be the most important of them all. Your advertising dollars won’t result in much if your web presence isn’t optimized for each and every possible device that visitors could be using.

Having a mobile responsive website means that you don’t need a separate site for mobile phones, tablets, and desktop computers. Your beautifully designed site will look fantastic no matter what device it is viewed on. When it comes to the moving industry, mobile compatibility is the future.

Easy Moving Quote Forms

At Risely, we provide tools for movers such as contact forms and custom content to help generate more leads and phone calls. The needs of moving companies today require a website that gives your customers the confidence that you are a trusted business they can use.

How many times have you had to search for a company’s phone number, address, or contact information on their website? Changing homes or apartments is already stressful enough. Make sure that you view your website home page from the consumers point of view. Does it have everything they are looking for to make a decision? When they are ready to make a decision and book a mover, is your contact information easy to find?

Local Optimized Content

Research has shown that families hire movers that their friends refer in their local area – just look at the growth of social media marketing lately. That means your web presence needs locally optimized content included in the design that is easy to share with their friends. That is why our content marketing team creates customized 100% original content for your entire website.

Image of moving company website on mobile, tablet, and desktop

If there is one thing that movers want, it’s for their website to be visible to their target market. When you see a moving company website built by Risely, it is designed from the ground up to go after your cities and your customers. We keep your pages updated and relevant so it continues to perform well in search engines like Google, Bing, and Yahoo.

Customized for Moving Companies

If you have ever tried to call a general customer service hotline you know how frustrating that experience can be. At Risely, we work with movers across the country each day. We don’t have 1-800 numbers or long hold times – just experts who know how to build beautiful moving company websites that convert leads and are search engine optimized.

From the first time you call, through the design approval process, to the custom development of your new moving company website, we keep you informed through regular communication. You are always in the loop! Our desire is to successfully partner with moving companies just like you.

Drive More Moving Leads from Google Ads

Most customers start their search online before hiring a mover, and we make sure you are found in all the right places. Managing your advertising budget can be difficult. Leave it to the professionals, learn more about our advertising services here.

Lots of people make a big mistake when it comes to marketing their moving company site. Many put all their eggs in one basket – a basket called Google. This is just silly for a business standpoint – would you only market your products to one person in town? Would you focus on just one demographic or confine yourself to one street in your city?

Screenshot of Google Ads for local Chicago Movers

No, of course not, and that’s why other search engines like Yahoo, Bing, Yelp, and others are critical for your online success. When you choose to use Risely for your moving company website needs, we’ll make sure that you’re getting noticed on all the major search engines, not just one.

With so many places to advertise online, how do you know which one is right for you? The industry experts at Risely can help. Instead of trying to manage the overwhelming amount of online advertising platforms yourself, let us do the work for you. We will develop a customized digital advertising strategy, specific to your moving company, to better attract your target customers to your brand and actually convert them.

Risely has been creating and managing digital marketing campaigns for local businesses nationwide and knows what works best for moving companies. Every business and every market is different. That’s why it’s so important to develop a customized plan for each and every small business owner in relation to their overall goals. Interested in learning more? Schedule a free consultation to see what we can do for you.

Focused on Positive ROI Ad Strategies

You shouldn’t blindly spend money on advertising each month, hoping it leads to more scheduled moves. Instead, you should be continually strategizing and analyzing to make sure you’re getting the best ROI (return on investment) your money can get you. That’s where we come in.  For each dollar you spend on ads, we make sure you get more than a dollar back in business. How? With digital marketing.

If you are focusing advertising for your moving company on traditional sources like yellow pages, print advertising, and direct mail, you probably have no insight as to what your ROI is because there is no easy way to actually track those mediums. That’s why there is a tremendous value in transferring your money from conventional marketing to digital marketing. We use tools like, Google Ads, Google Analytics, Facebook Ads and Bing Ads to implement and track your campaigns, build custom tracking links and more to get an in-depth look into what’s working and what’s not.

Remember, we’re not interested in spending every single dollar that you committed to your budget unless we are able to fully obtain your desired ROI. Let our team of experts at Risely help you through this process today.

Google Ads and Bing Ads Management

Local Search Result in Google

Google and Bing Ads should be a part of your strategic marketing plan. Google and Bing are the top search engines that users rely on to look for products and businesses relevant to their needs. However, optimizing Google and Bing Ad campaigns is more than just bidding on keywords and building a landing page. If used correctly and done right, they can ensure the growth of your business year after year. Here’s why:

  • They increase leads and customers by allowing you to focus on and target only the people who are searching for your services
  • They’re flexible! They’re not only suitable for businesses of any size, but they allow you to download data, target people in different locations and on different devices, and they allow you to set your own budget and limits on how much you’re willing to spend on clicks for keywords
  • They only charge you for ads that get clicked on – meaning your ROI tends to be higher
  • You can see the results and progress of your campaign immediately right in their dashboards
  • Businesses can find out more about their target market because they have the capability to produce information about customer habits

Even though Google Ads and Bing Ads are two platforms every business owner should take advantage of, they’re complex and it take times and patience to understand the ins and outs and figure out what actually works. That’s where we can help!

We take a holistic and customer centered approach to managing Google Ads and Bing Ads, with a focus on local businesses. We start by doing what is most important, listening to you. You know your business better than anyone. So, it’s important to understand what has worked and what hasn’t for you before. We take the time to review your business goals, research your local and nationwide competition, determine your target cost per lead, recommend budget and analyze which geographic areas will bring the best return on investment. With these in mind, we take a few steps to review your campaigns before they are launched:

  • Utilize analytics so we can determine which keywords are most profitable
  • Build a campaign structure that will scale as your business grows
  • Personalize each advertisement with your brand, message, and offer
  • Craft customized ad extensions and calls-to-action
  • Create targeted landing pages on your website

Ultimately, our expertise takes the traditional style of managing Google Ads and Bing Ads to a whole new level. That is how you take an average campaign and turn it into a successful one.

Facebook Ads Management

Do you have a social media strategy for your business? It’s more than simply having a Facebook page or posting on Twitter a few times each month. Today, the world of social media marketing involves knowing which platforms perform best, and having an understanding of the newsfeed algorithms which govern each individual website.

While many local businesses understand the value of Google Ads, advertising on Facebook can be just as effective. Risely keeps this simple for our clients by customizing a strategy that will grow your social following for you and help support your business. After evaluating what your business does on social currently, we discuss and develop a custom and effective strategy to implement on your behalf.

This strategy includes everything you need to be successful like:

  • Understanding which social channels your business should leverage
  • Creating and establishing new social media accounts
  • Updating profiles with photos, graphics, and fresh content
  • Training your team on best practices for customer engagement
  • Setting up sponsored posts and paid advertising as needed
  • Monitoring engagement and optimizing your social profiles
  • Evaluating the success of each channel by scheduling quarterly check-ins

After we have the foundation of your social programs down, we can shift from strategy to a more tactical approach. Finally, we put together an ongoing plan to continue to grow your social following and generate real business from those followers too.

When it’s time to move, people turn to Google to find a company like yours to get the job done. They are looking for companies that are close by, ones that have great reviews and ones that have professional websites with everything they need to know to ensure they are choosing the right crew for their move. If your website is not displaying in the top few results of a Google search, you are losing potential customers. 

No matter your location, our online advertising puts your moving company on the map and at the top of search engines, like Google. Why is this important? Because if your website isn’t displaying in the top few results of a Google search, you are losing potential customers. Essentially, your business is invisible. You need to be easily accessible to customers searching for your services. We also utilize other methods like display, text ads, banners, click packages, and anything else our team of experts believe will bring you the best return on your investment and attract the most leads.

No matter what size moving company you have, we can help. Just remember, it starts with having the right strategy and goals from the beginning. So, let’s create a plan together and start advertising.

SEO That Drives More Local Moves

If you are looking to grow your moving business, come talk to the SEO and SEM experts at Risely. We have years of experience working with all kinds of moving companies. From local, regional, statewide, and even nationwide movers, our goal is to boost the amount of appointments, phone calls, and happy customers.

When moving companies are thinking of marketing, they’re often getting into a whole new ballgame. Moving company marketing is difficult, and certainly not the same as getting people from one location to another.

Image of Google Local SEO Marketing for Moving Company

Get rid of the hassles and headaches involved with making a website and let the professionals at Risely do that for you. We’ve got years of experience designing and marketing for moving companies. Our sites get moving companies results, and you’ll see a noticeable increase in business as a result.

Don’t be afraid to shout out who you are – that’s what your website is there for! Get your moving company’s phone number up and on your site so people can see it. Make your site mobile friendly so people searching on their phones can contact you easily. Your website is all about converting visitors into customers, and when you’re easy to get a hold of people will do just that.

Increase Google Rankings with Local SEO

Our custom SEO packages specifically for movers will help grow your business. When families decide to move, they start their search online. That means you need to be found using search engines exactly when customers are looking, and where they are looking. The process of selecting a moving company is difficult enough without the help of search engines like Google, Yahoo, and Bing. That is why we make sure your website is perfectly optimized for local search.

Having a comprehensive traffic strategy combined with a beautiful responsive mobile website, allows all types of customers to find you online. When it comes to moving company SEO, you need a local agency that is familiar with how to place your business at the top of search results pages. We have helped enough movers over the years to understand exactly how your business works, what you need, and what you don’t. This allows us to customize our pricing to fit your budget and overall business goals.

Reach Mobile and Desktop Searchers

Mobile is the primary method for consumers searching for movers in their area. The time right before a move is chaotic and ever changing. Is your organic search strategy aligned to meet the mobile consumer? Do you have SEO campaigns geared towards a mobile first approach? There are probably dozens of competitors in your area going after the same keyword phrases and cities as you. That is why all our local SEO programs include keyword tracking and analytics reports monthly.

Local keyword rankings report

When you look at the way mobile searches appear today, there is less room for results on a phone than there are on a typical desktop or tablet device. On a desktop, it’s important to be on the first page of SEO results, with more than 10 positions for organic results. Now try that same search on your mobile device and tell me how many local moving companies you see in a typical search in your city? If you aren’t in the top 3 positions on a mobile phone you might as well not be there at all.

Get Found in Local Map Pack Results

If you feel like you are wasting money on local SEO, you are doing it wrong. A SEO strategy for a moving company should result in thousands of dollars each month in additional income. When our expert consultants meet with you, they will discuss everything from how many customers you have each month, how many cities you serve, and what your future goals are. Having a strategy and long-term SEO program allows you to gain more visibility in local search results for moving searches in your city.

Local SEO results for a moving company

If you are doing 50 moves each month and want to do 100, local search optimization is a great way to drive more targeted leads to your website exactly when you need them. We know how to get results.

We ensure your Google business profile is updated with:

  • Accurate NAP info (Name, Address, and Phone Number)
  • Business descriptions and information
  • High quality media (photos)
  • Ensuring social media profiles are listed

The Marketing Specialists for Movers

Don’t worry about marketing, we got you covered. In the world of SEO, online marketing and everything in between, there is nobody who knows moving company marketing better than Risely. We will recommend a budget that is perfect to keep your moving trucks on the road and your business growing. We pride ourselves on customer service and responding quickly to any questions you may have about our marketing programs.

Marketing Programs That Get Results

Here’s a small sample of the moving companies that we’ve worked with designing great moving company websites. Each had its own moving company marketing needs, and we met them brilliantly so that these sites are now pulling in more business than they expected.

Ready to grow your moving company? Get your free audit today.