Moving Company Websites: 5 Updates to Make in 2022
Q4 is here and that means it’s time to start preparing for the new year in 2022. What better way to knock out the competition than with a freshly updated website?
First impressions matter, so it’s important your website is well-designed and provides the information customers are looking for. Read below to learn about the top 5 updates you need to make to increase leads.
Mobile Responsive Website
Are people ever not on their phones these days? Whether they’re scrolling through social media, looking up directions, or searching for local businesses like you, they’re likely searching from their mobile devices and not from their computers. That’s why it’s crucial for your website to be mobile responsive.
A website is responsive when it’s designed to adapt to the screen size and device it’s being viewed on. This helps prevent users from becoming frustrated and leaving your website due to a poor experience. In fact, a mobile responsive website is the best practice recommended by Google, Facebook, and pretty much every internet company.
The responsive mobile design helps create a site where no matter the device, the user is able to experience the same site as it adjusts to move columns, reformat pieces, and adapt sizes to give an optimized experience. Mobile responsive websites take care of all formats while also ending the need to maintain different versions of your site.
Having a responsive design maintains one domain to streamline searches for your website through services, like Google. This means avoiding redirects and different sites under the same name that can hurt search traffic.
Clear Navigation Menu
Imagine you visit a website for a local mover and you can’t find their contact info, a list of their services, where they’re located, or any other important information you may need. It’s likely you’d leave their site and try to find someone else. You can avoid that scenario by ensuring you have a clear navigation menu that provides all of the information and links a user may find helpful. Here are some examples of info and pages you should include in your main navigation menu:
- Company name and logo
- Phone number
- About Us
- Moving Services
- Service Areas
- Contact Us
From the moment this website loads, customers have most of the information they need to determine if this company is right for them and if they want to dig a little deeper into their website. And if they decide they want to dig a little deeper, it’s clear from the main menu where they can find what other information they may be looking for.
A simple and easy-to-use contact form is key to increasing leads and connecting with your customers. Sometimes, people aren’t ready to speak with you over the phone. They may prefer to provide their info to get a quote, before contacting you to learn more or book their move. And that’s okay. You can still provide a great customer experience by having a contact form on your homepage.
But be careful. Asking for too much information can actually deter customers. Keep it simple by asking for their name, phone number, email, a preferred move date, the zip codes in which they’re moving, and any other optional details they may want to provide. Asking for anything more than this might make them feel like it’s taking too long or that you’re asking for personal information you don’t really need. Both of these can cause potential customers to quit before submitting the form.
Moving Services Section
If people are visiting your website, it’s likely they want to learn more about your moving services. What better way to showcase what you offer than by having a dedicated section on your homepage? From residential moving, to commercial moving, local moving and more, visitors to your site shouldn’t have to look too far or click multiple times throughout your website to find out if you can help them.
Create a dedicated section that displays all of your moving services with a short description and a button to learn more that links to a subpage. Better yet, make the section more visually appealing by including icons or personalized images to go along with each service.
What better way to keep your leads engaged and on your website than by publishing to your blog regularly? Use this as an opportunity to provide helpful and useful information based on common search queries in your local area. You can provide info on things like moving tips, local attractions, how-to guides, checklists, and more.
This will not only provide helpful information to your customers, but it will help increase your rankings on search engines like Google and Bing.
Are you ready to make these 5 changes but don’t know how? Give us a call or fill out our free form to learn about our marketing and web design services for local moving companies. Whether it’s a small tune up or you need a brand new site, we can help. We’ve even been named as a 2021 National and Local Excellence Award Winner by UpCity and a Best SEO Firm in Dallas by Digital.com. Contact us today to get started.