Many digital marketers as well as small business owners rely on website graders to keep abreast of the operation of their website. It’s one thing to follow front-end industry standards where you can easily follow a checklist to create a well optimized website. However, this is half the battle and will only get you so far.
If you want to ensure all aspects of your website are optimized to give you the best chances of ranking high, then knowing what’s going on in the back-end of your website is vital. After all, using a website grader tool will help you see your website as a whole and a working machine rather than a static exterior.
What is a website grader tool?
A website grader tool is just as it implies. It’s specialized software that grades the health or performance of your website based on functional properties and composition by means of a grading scale. The lower the number on the scale, the poorer the health of your website and vice versa.
What does a website grader do?
It basically performs a quick audit of your website or web pages. Think of a website grader tool as your own personal Google spider that crawls your site in seconds and gives you a heads up on what may be hindering your performance on the search engine.
There are several website grader tools out there. Some are more intricate than others that bear technical information overload. Others can be too basic that you can’t perform any actionable steps to improve your website if needed.
Our website grader tool is the best of both worlds. It grades your website from 0-100 in four different areas revealing a simple, easy-to-read chart which is then followed by a detailed report.
The areas that are evaluated by our website grader tool include:
- Performance
- Accessibility
- Best practices
- SEO
Pretty self-explanatory right? To understand your grading score, you’ll have to scroll below these results to find a comprehensive report of items that have failed or passed the audit. See the image below for an example.
Why is grading my website important?
As mentioned earlier, using a website grader tool can boost your rankings on search results. It discovers cracks in the operation of your website that you may have never been able to find yourself, let alone within seconds.
A website grader tool gets down to the nitty gritty. Issues that are detected may seem minor – and sometimes they are in terms of being an easy fix, which is great – but these “minor” issues can have serious repercussions for your Google rankings.
Grading your website can render quality control, where you can consistently make your site better for crawlers and visitors. It can also teach you specialized SEO components so that you can hopefully avoid the problem in the future.
It’s recommended to audit your website with a website grader tool at least 1-2 times a year. This will help you maintain a healthy standing with Google. It can also keep issues manageable if they do arise. It’s especially helpful if you feel you’re doing everything right to garner traffic yet aren’t.
Check Your Site’s Health with Our FREE Website Grader Tool
It’s time to unlock your website’s full potential. Jump over to our FREE website grader tool now! Simply enter the URL you wish to audit, and receive results in less than 60seconds! While our website grader tool is completely FREE and simple to use, we understand that implementing changes to your website can be overwhelming. An SEO specialist may be more effective and cost-effective. Request a professional marketing audit now.
