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Risely is a full-service marketing agency serving clients nationwide.
Our mission is to bring new leads to businesses.
How This Shipping Container Company Grew into 7 States
Because the shipping container market has been estimated to grow 6.5% annually before 2026, Transocean Equipment Management came to us (Risely) for help with expanding their reach and customer base in North Carolina and South Carolina even more – despite having already built a reputable and established brand. Just like they think out of the box to get you the container you need, we think out of the box to develop the best-customized marketing strategy to help grow local businesses.
With all of our clients, we take a customer-centric approach and create a customized strategy to increase brand awareness and drive referrals.
After working together to determine their core values and goals, our marketing experts at Risely created a strategy to revamp their website, enhance their search engine optimization (SEO), help build local links, and increase their lead generation.
Interested in learning more? Read below to see what we did to grow their brand in North and South Carolina and to see the amazing results we achieved while working with Transocean Equipment Management!
Custom website design
The first impression a potential customer has of your brand is your website. So naturally, one of the first things we do when creating a custom website is run an audit of the client’s current site. This includes diving into things like:
- The initial feel and reaction to the home page
- The navigation bar
- The value of the content
- The type of keywords they are using
- The quality of the images
- Page load speeds
- Whether or not it’s optimized for a mobile device
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By comparing their original home page to the brand new custom-built page our designers developed, you can see the difference in its professionalism, level of user-friendliness, and clear navigation channels.
Our team not only improved their page load speeds and optimized the site for mobile viewing, but they also expanded the content on the website, improved the design to help support future marketing efforts, and added new pages to support new and expanded service areas.
Search engine optimization
Search Engine Optimization (SEO) is the process of optimizing your website to increase organic traffic from the search engine back to your site. It involves making strategic changes to your content, photos, links, etc. so that search engines like Google, increase your rankings and display your site towards the top of the page of a Google search.
Because people turn to Google when researching industries, if your website isn’t displaying in the top few results of a Google search, you are losing potential customers.
To help Transocean Equipment Management improve its rankings, we implemented SEO tactics that focused on on-page optimization.
On-page optimization
On-page optimization refers to the direct measures taken on the actual website to improve its SEO rankings. These are things like keywords, rich media (images), and local markup.
Keywords are important because they are the terms individuals use to search on Google. For Transocean Equipment, we researched the top keywords for the shipping container industry and made sure to create new, keyword-rich content along with keyword-rich meta descriptions and title tags for each image used on their website. Even though meta descriptions and title tags are not immediately visible to users, they are an important factor to consider since they are what Google bots see when they crawl and rank a website.
Below, you can see the number of target keywords for their industry that we helped create and rank for on the first page of Google. We created 11 new keywords and each of them is in the top 10 rankings.
We also made sure to optimize their website for SEO rankings by creating content specific to the areas they serve in North Carolina, South Carolina, Georgia and Virginia. When an individual searches for a shipping container company nearby, the results are based primarily on relevance, distance, and prominence, helping find the best match for their search. Adding location-specific business information can help Google better understand your business and make sure your website is listed.
By optimizing their website for SEO rankings, we were able to more than double their organic visibility in the last six months. See below.
Link building
Building local links should accomplish two things: Link back to your website and provide the opportunity to speak to your local audience and gain brand recognition.
Once we had a solid foundation with the new website and on-page optimization, we focused on building local links to help consumers and Google associate Transocean Equipment Management with the broader market they were trying to target in North and South Carolina. To do this, we focused on developing white-hat inbound links by creating business pages on sites like Google My Business, Bing Places, Facebook, Yelp, and other industry sites.
It’s important to note that you should only ever use white-hat-building tactics and never place links on low-quality or spammy websites.
Lead generation
Last but not least, we made sure we had the ability to measure and capitalize on new and increased traffic to their website by capturing leads from different local areas. We developed a trackable and easy-to-find submission form and made their contact information clear, visible, and specific to their local target market.
Check out the new Transocean Equipment Management submission form and local contact information below!
By doing this, we were able to significantly increase the number of form submissions they received. If you look at the chart below, you will be able to see a 52% increase in form submissions from May 2024 to July 2024.
The results
So how did we do? Transocean Equipment Management set out with a goal to expand their business into new and existing markets. In the last six months, we were able to improve their average positions for top keywords by +52.89 in their target markets.
But the best part isn’t over yet. As the shipping container industry and SEO protocol continually evolve, so do our marketing strategies – resulting in a continuous growth of traffic to their website and an increase in lead generation.
That is why our team is dedicated to being experts in many industries. We work with businesses within landscaping, moving companies, auto repair shops, home services, and more.
We started with a simple idea; put customer service first and always deal with local business owners honestly. Since 2012, we have helped hundreds of clients grow their business. We take pride in working with you from day one and building your trust.
Ready to partner with us and grow your marketing presence? We would love to help.
