Did you know that 11.2% of people in the U.S. moved in 2016? With many relocating, people will need to hire high-quality movers.
Are you a local mover who is looking for ways to improve moving leads? In this article, we here at Risely will walk you through the exact steps to find high-quality leads. Read on to discover these hidden tips and tricks for movers to take your sales from 0 to 1,000 quickly.
Why Advertise Online?
As you’re wondering how to do a moving company lead generation? You might wonder why you must have an online presence.
Gone are the days of only relying on referrals from previous clients. Now, it’s about figuring out your target audience and having multiple ways to reach them.
Measure Results
When you use traditional marketing methods, you have to wait to see results. Whether you have Facebook Ads and are doing split testing or running Google Ads, you can check out how you’re doing, and what’s working. You can then keep the successful ads running, and end the ads that aren’t successful.
Target Your Audience
If you decide to use ads, you can pick and choose who sees them. For example, Facebook ads allows you to choose the age, gender, and location of your target audience. If you’re a local moving company you don’t want to be targeting your audience in a completely different location.
How to Increase Moving Company Leads
If you find yourself wishing you had more leads, branch out. One website you can use is Thumbtack. It’s a great place to offer your services and obtain new leads.
Thumbtack
Someone will go online and search for moving companies near me, and then your profile might come up from Thumbtack. Thumbtack is high on Google which will help your company obtain leads.
Bing
Bing is another search engine. An example of a search engine is Google. While Bing is an option, it’s not as user-friendly or big as Google.
MovingCompanyReviews
This is similar to Thumbtack but for moving companies. Someone will search Google for a moving company in their area, and then a person can click on the MovingCompanyReviews website.
Once that person tells MovingCompanyReviews what they’re looking for, the website will send the leads to moving companies in the area. You can then contact the customer and give them a quote.
Buy Leads
If you decide to buy leads to accelerate moving company lead generation, you’ll want to be smart about it. Keep in mind that when you buy leads, you’ll be in competition with other companies in the area.
How to Increase Leads in the Slow Season?
We all know how leads pick up in the summertime, and wintertime it’s quieter. It’s a good idea to increase your spending during those slower months.
Say you pay $500.00 on ads but you receive $3,000.00 in sales, that’s still a profit. It’s nicer than no profit at all. Reach out to marketing companies who specialize in moving companies to get your name out there.
Don’t rely on one source, have a good website with high-quality content, pay for marketing services, and ads. When you do get a lead to come through, don’t wait to reach out to that person.
Some people will go with those who reached out to them first, don’t miss out. Remember that it’s not only you out there, but your competitors as well.
Take a look at their website and any ads that you come across. When you take a look, what’s missing? What could you improve that they don’t have? This can help you when you’re creating your ads.
Do I Need a Website?
Yes, you need a website that converts. If you don’t want to go with any platform out there, do your research before choosing one. When you choose your domain name, make sure that it’s easy to remember, and applies to your company.
Have SEO on your website. SEO stands for search engine optimization. Say you go onto Google and you want to find a pair of sneakers you can buy in the area. What will you type into your search?
For example, it might be new sneakers near me or sneakers in Los Angeles, CA. When you’re on Google, you trust that they’ll show you places in your area to buy sneakers. If you’re in Los Angeles, CA you’re not going to be able to go to a store in Boston, Massachusetts.
Make sure that your website is filled with keywords that people will search for such as moving companies near me. SEO is a free way for people to find your website. If you’re not sure how to handle SEO, you can hire a marketing company to help you come up with an SEO action plan.
Use Easy Navigation
When someone goes to your website, they’ll want to easily navigate where they need to go on your page. Make sure that you have a menu at the top that leads them to other places on your website.
Use Images
When someone goes onto your site, you’ll want it to be engaging and appealing. One of the ways you can do this is by using images throughout. You can create different visuals that include helpful hints for movers.
Create Videos
People are easily distracted and don’t always want to read content. Consider having videos throughout for the visual learners. You can also take those videos and place them on Youtube to reach more of your audience.
Have Strong Content
If you have content that’ll interest your audience, they’re more likely to stay on your site. Have content that gives them advice. For example, you can have articles on packing tips, things to know before a move, etc.
When you’re looking to generate leads for moving, strong content marketing will create leads. Think about different pain points your audience might have.
Maybe they’re concerned about the price of movers, or the move itself. Think about different problems you can solve for them. Within your blog articles, you can invite them to sign up for your mailing list, sign up for a free quote, etc.
Mobile Friendly
Today, many are on their phones searching the web. Did you know that 53% of shoppers browse items to buy from their phones? It’s a good idea to ensure that your website is mobile-friendly.
If it’s not, your website might be unusable on a phone or hard to read. That can lead to losing leads from mobile devices.
Who Is Your Target Audience?
If you think that everyone is your target audience, that’s not the way to increase your sales. To really boost your leads and change them from cold to warm, you have to make sure they’re your ideal audience.
Tips for Turning a Cold Lead Into Warm
A cold lead is a lead that you haven’t made contact with, whereas a warm lead you have. If you want to turn your leads from cold to warm you’ll want to follow some sales tips.
You’ll always want to reach out to leads as soon as they come in. Have answers to questions handy that a potential customer might have. Think in advance about any common objections you hear and come up with answers to counter them.
Local Ads
Did you know that 46% of searches on Google are local? Take advantage of Google’s Local Service Ads for your benefit.
Since you’re a local company, you’ll want your ads to reach people in the surrounding area. To rank high here you’ll need to make sure that you have plenty of positive reviews.
Have Good Reviews
Many people will research you online before they determine whether they’ll go with you or not. Ensure that you have plenty of good reviews on your website. If you don’t have any, reach out to previous customers who you know are happy with your services, and ask them for a review.
Referrals
Ensure that you and your staff are giving your customers top-notch service. If you blow them away, they’re more likely to recommend you to their friends and family.
Offer Discounts
In the busy season, since it’s harder to get leads in, it’s a good idea to offer discounts. You can hang banners up outside your doors, place discount deals on your website, etc.
People will always want to be searching for a good deal, and when the competition is tough in the wintertime, they might take up on your offer. For example, you can offer them 10% off of their move.
Google Ads
Did you know that Google processes more than 40,000 searches each second? That equates to about 3.5 billion searches per day. Make use of Google, and get your name out there with Google ads.
Email is still a great way to get in touch with potential customers and generate leads. Just make sure that you’re offering them high-quality content that will make them interested in learning more.
You’ll want to keep your emails short and to the point. Many people don’t have long attention spans so won’t read through a 2,000-word email.
Email List
Having an email list is vital to turn those cold leads into warm leads. If you have their email and haven’t heard from them in a while, you can send them a message.
This is a great way to offer deals to your customers as well. You also don’t have to offer the same deal to all of your customers.
For example, you can target your audience where you split them in half. Your audience can vary, so you can split up your email list, and only send certain emails to customers.
Make sure that before you send the email, it has an attention-grabbing subject line. You only have a few seconds to make an impression so they don’t delete it.
Social Media
Use social media to attract more leads. While you can pay for ads on different platforms, there are free options as well.
Have a page for your business, and communicate with your audience. If they have any questions, make sure someone is on there answering their questions.
Have someone putting up posts that’ll interest your potential customers, and turn them into a lead. Make sure that you have the correct information such as call-to-action for them to sign up, your business address, and contact information.
Direct Mail
This is a type of marketing where a piece of promotional material is sent to an address. It can include flyers, brochures, letters, newsletters, catalogs, postcards, etc. This is especially beneficial when it goes to people who are moving soon.
Using Your Moving Trucks
As your trucks drive by, people will look at them and notice any branding. Make sure that you have the correct information on your moving trucks along with a high-quality logo and design.
Find out about different local events in the area, and see if you can park there. You can also find a busy area on a road, and park legally.
If there aren’t spots to park legally, you can ask local businesses about making a deal so you can park your truck there. While you might not see a profit right away, over time it can help you make more sales.
Also, consider doing different volunteer events in your area. Make sure to take pictures while you’re there with your truck, and post them on social media, and on your website.
Tips on Improving Moving Leads
Now that you’ve explored different tips on improving moving leads, you should be able to determine what will work well for your business. Are you dreaming of more leads but not sure what steps to take?
Or are you busy running your business and don’t have the extra time to put into marketing? Contact us today, and you’ll receive a free consultation with an expert. We’ll speak with you about your goals and come up with an action plan that’s specific to your marketing needs.
