Portable Storage Marketing

The Experts in Marketing for Portable Storage

Here at Risely, we are the experts in creating and implementing top notch marketing solutions for shipping container companies, also known as portable storage or container storage. With more than 85% of searches happening online for different products and services, having a well designed marketing strategy for your container company is key to making your brand known and gaining new customers.

We’re a local marketing firm that started with a simple idea; put customer service first and always deal with local business owners honestly. We have helped hundreds of clients grow their customer-base by providing custom website design and search engine optimization strategies. Because we specialize in the shipping container industry, you can count on us to develop a highly customized and hyper-focused internet marketing strategy that works for you.

SEO Customized for Portable Storage Companies

Search Engine Optimization refers to techniques that help your website rank higher in search engine results (your website showing at the top of a Google search). This makes your website more visible to people who are looking for solutions that your brand, product, or service can provide.

Our team understands SEO for container companies deeply and what it takes to get portable storage companies at the top of Google for a wide variety of results including:

• Local searches near your yards and depots
• Map results for containers in your area
• Products of all sizes from 10ft, 20ft, 40ft, and more
• The differences between new and used container results
• How consumers search for not only sales but rentals
• Commercial and residential search results
• Modifications and customizations of all kinds

It takes time to rank on the first page of Google, Yahoo! and Bing. And it takes an aggressive approach around title tags, keywords, image tags, internal link structure, and backlinks to make sure your site is visible. The good news is, we can help you grab those coveted first-page spots through a customized long-term SEO strategy.

Custom Websites Built for Shipping Containers

Your website matters. With people searching online for the products and services they need, your website will be their first impression of your brand. Having a dated site with low-quality photos, content with spelling and grammatical errors, unclear navigation channels or no direct way to contact you are just some of the factors that can make or break that first impression.

We can help. We’ll discuss your company’s needs in-depth and take a customized approach to develop the best plan and direction for your website. Our creative design team will produce varying content and layouts so that we can work together to determine which is best for your company’s goals and clientele. The result will be a fully functioning website that is user friendly and offers your site visitors a clear and professional experience – increasing your online conversion rates.

We Build Portable Storage Websites

Your website is the first piece of your brand that potential customers see. It is their first impression about who you are as a business and what you have to offer. So, if you’re website isn’t optimized for mobile devices or it doesn’t have basic contact information listed upfront or it’s not easy to follow, it’s most likely that users will click off and leave before even getting to know more about you. Your portable storage company web design needs to be done right the first time around so you can keep growing.

At Risely, we develop custom websites so your business will stand out amongst your competitors. Our process is collaborative and is based on your container company’s goals and needs. We will work with you to create a site that increases traffic, provides a friendly customer experience and one that has a clear call to action. Here’s just some of what we do:

Mobile Optimization

With people using their phones and tablets to search for services they need more than ever, having a mobile responsive website is a must. That means you don’t need separate websites for mobile phones, tablets, and desktop computers. Instead, your beautifully designed site will look fantastic no matter what device it is viewed on.At Risely, we start with a mobile-first approach that also translates and adjusts seamlessly and automatically to a tablet, laptop and desktop experience. No matter what device your customers use, rest assured they will easily find you online.

Inventory List

We know how important it is for customers to know what you have to offer and what you have in stock. That’s why we always encourage having a storage container inventory list on your website with your current products either for rent or sale. This way, you can showcase exactly what you have and customers can see the details they need to make a decision on whether or not you can serve them. We also encourage showing real and branded photos and your products so that customers can get a visual of what they can expect come delivery day.

Local Optimized Content

Research has shown that individuals prefer to use businesses in their local area. That means your web presence needs locally optimized content included in the design that is easy to share and easy to find. That is why our content marketing team creates customized 100% original content for your entire website. We use keywords not only in the readable content on your website, but behind the scenes as well to make sure that when customers search for your services in their area, your website displays on the first page of search engine results.

Easy Storage Container Quote Forms

At Risely, we provide tools for shipping container companies such as contact forms and quote forms to generate more leads. The needs of storage companies today require a website that gives your customers the confidence that you are a trusted business they can use and one they can easily contact to learn more about you or to get a quote.How many times have you had to search for a company’s phone number, address, or contact information on their website? How many times have you wished a website offered an online quote option instead of making you have to call? It’s important to think from the user’s perspective – does the website have everything they are looking for to make a decision and contact you?

Our Three-Step Approach

With every client, we take a three-step approach to ensure we understand their goals and targets so we can develop a customized plan to further grow their business. During our initial consultation, we’ll discuss your goals and needs to determine the best course of action when it comes to your web design. Our designers will brainstorm ideas to develop a concept that does more than just look great – one that’s designed to bring in more business for you. After all, that’s the goal of any website – to increase sales and traffic.

First Stage: Open Discussion

• We take the goals you have shared with us and perform an in-depth discussion to determine what you would like to achieve from your website and how you want your brand to be perceived online.
• Next, we discuss which areas of your business are most profitable, or which areas you’d  like to focus on promoting. We will also work with any branding or color scheme you have in mind, or even design a logo for you.
• Finally, we’ll review your budget to go over what you’re comfortable spending and to ensure we work within those parameters to deliver the maximum value.

Second Stage: Implementation

During this process, we will choose a theme and layout that suits your shipping container business and create pages based on the information we gathered from the initial discussion. We will craft content and design pages based on the geographic area of your target audience and tailor your site with local SEO.

During this process, we suggest that you participate in one of our SEO (Search Engine Optimization) programs. Traditionally, this is a more cost effective approach and tends to yield a higher ROI (Return on Investment) than simply running Google Ads alone.

Our strategy for designing custom websites will help your business to:

• Increase your site relevance in both nationwide and local search
• Increase the amount of traffic to your site from organic search engines like Google
• Improve engagement and reduce bounce rates (when customers leave your site because the information is not relevant)
• Increase conversion rates through generating reliable leads

Third Stage: Publishing

This final stage involves reviewing the final draft of the website with you to make sure you’re happy with the results and that all expectations have been met.

After your site has been published, we will add any tools or code that is needed to ensure we are analytically tracking its performance and making changes as needed. We will also send you monthly reports so you are also able to see how your site is performing to keep you in-the-know.

Google Ads Built for Portable Storage

PPC or pay-per-click advertising is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked. Things like using the top keywords can help you draw attention and obtain those clicks. But a well-designed SEO strategy involves more than just bidding on keywords and waiting for conversions. You need to take the time to monitor and manage your results to fully optimize.

Here at Risely, we take a straight-forward approach to achieve the most desirable results. As part of your PPC campaign, we will:

• Research your competition from nationwide container companies to local yards
• Personalize each campaign with your brand and the benefits you offer
• Create campaigns focused on your service area and delivery area
• Understand how customer search for containers in their area
• The differences in new and used containers as well as sales vs. rental terms
• Utilize analytics to determine which keywords, negative words and geographic areas promise the best ROI (return on investment)

From local, regional, statewide or even nationwide container storage companies, our goal is to increase your website visibility, increase your online conversion, and increase your number of satisfied customers.

We Know the Portable Storage Industry

As a shipping container business owner, it’s helpful and even critical to your success that you gain access to the resources, community networks, news and events that will keep you in-the-know when it comes to industry trends and staying ahead of the curve. We have our finger on the pulse of marketing services for local portable storage companies. It’s our specialty and, as such, we’re dedicated to helping portable storage companies grow and expand.

The strategy you take with your online marketing plan must incorporate a good blend of web design, paid advertising, SEO and social media if you have any chance of gaining exposure, branding, trust and credibility. Here the four main elements you’ll want to touch on. We can help; it’s what we specialize in:

• Web design: First impressions are everything. When you present a professional web design for your business, you start to build trust with potential customers. Why? First, they will know you’re serious about your business. Second, they will know you put a lot of time and effort into looking as professional as possible.
• Social media: Being seen and heard on a wide variety of social media platforms helps make connections with your audience, building their trust in your shipping container business along the way. Shipping containers options are becoming more and more prevalent – individuals really want to know that you will provide the best options.
• Google Ads: PPC, or pay-per-click ads on Google, enhances your brand awareness with specific targeting and helps you snag more qualified leads. We achieve this mainly through Google Ads. This approach garners fast results but you have to pay for it, unlike SEO.
• SEO: Compared with Google Ads, SEO garners slower, more organic results that start off slow and build over time. It’s more cost effective for shipping container companies than PPC because it’s free, helping you rank higher in search results pages. It does take longer to see results though. In the end, when done right, you can generate more leads and revenue for both the sales and rental side of your storage business.

As a portable storage business owner, it’s of crucial importance that you maintain your networking capabilities, which achieves three things: it expands your reach, it helps you meet new people in your line of work, and it paves the way for long-lasting beneficial business relationships. We maintain strong associations like the National Portable Storage Association.

The National Portable Storage Association is the leading trade association (nearly 1,000 member companies) for companies offering secure, portable storage containers, portable or mobile storage containers, portable or mobile offices, portable or mobile storage units and the industry that surrounds us. Joining NPSA will give you access to information and resources to help you remain competitive and strong in a volatile business climate. NPSA provides tools that you can apply to your operations – strengthening the ties to your customers and the community you serve.

Ready to grow your shipping container company? Get your free audit today.